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How to get to the top of google search results 2022

If you want to get leads and sales from the internet, you will have to get on the first page of Google.


This is because that is where the online battle is fought and won.

Statistically, 63% of the most clicks go to the first 5 positions on the first page in Google, with the number 1 spot, taking 42% of the clicks.

So being on the first page, can mean the difference between your website's success or failure.

Yet, how do you get on the first page of Google?

You first need to understand that Google is in the business to make money.

When a person searches for something in Google, Google will do its best to bring up the most relevant, authoritative, and popular results it can. And this way the customer stays happy and keeps coming back to Google.

Now, because of this, the websites that are most relevant, authoritative and popular get the first spots.

So, this article will show you what to do to get your website to be those 3 things, and motivate Google to put you on the first page for the world to see.

Relevance

How does Google determine relevance? By finding similarities in the keywords the searcher is using, and the keywords and content on your website.

This is why keyword research is so important. If you know what keywords your prospects are searching for, you need to add them to your website in strategic places, so that Google can justify the relevance of your website.

You see, having a great website is not enough. Google needs to determine that is relative to their audience's search.

So where do you put the keywords?

Here are the following areas that Google looks for keywords in order to determine relevance:

Most important - Meta tag, H1 title, URL (or at the end of your URL), and in your website content.

Less important - Meta keyword tags (Google no, Yahoo and Bing yes), and your alt tags (images).

Authority

Unfortunately, adding keywords to your site is only 10% of the battle. The greatest challenge is having Google consider your site more authoritative than everyone's else's site on the internet.

This is 90% of the battle everyone on the web are fighting right now.

Now, Google judges a site's authority like most Universities do - it is based on how much your information is cited, quoted or in the case of your website, how many times someone else links to your site.

Generally it is based on how many links you have, the quality and authority of the places linking to you, and all of the different places that are linking to you.

In terms of:

Volume - The more links you have the better.

Quality - The higher authority or "page rank" of the places linking to you the better.

Diversity - The more different places link to you the better.

The good news is, that the more links you can get, the easier it will be to improve your placement in Google. The bad news is, you have put the effort in getting people to link to you.

Popularity

Google has just started to use this as a measure - due to the enormous influence of social media.

So Google does look to see how popular your site is on places like Facebook and Twitter. The more mentions you have the more favorable Google will see your site as something they want to show their searchers.

Therefore, if you can improve your influence by getting more mentions in Facebook, and more tweets and retweets in Twitter, you will improve your chances at getting on the first page.

Now, the $64,000 question is...How can you do all this in less than 30 days?

I will show you 4 steps that will give you the best chance at seeing your website on the first page of Google in the next 4 weeks.

1. Find low to moderate competitive keywords to optimize your site with.

There are many words that have low to moderate competition, yet still get lots of traffic.

The most valuable being local keywords. Local keywords are keywords with a city, town etc. next to it (i.e.: locksmith Los Angeles, small business coach orange county, etc.).

If you can identify these, and add these to your website, you may be able to get on the first page without any links, in as little as 2 weeks (I had a client do it in 1 and half weeks).

To get accurate keyword data, use the Google Keyword Tool.

2. Write a blog, or article and submit it to blog and article directories.

Blog and article directories are sites that will publish an article you write for free. The best part though, is that if you add a link for your website in your article, it will be counted as a link.

What is miraculous is that there are over 500 of these sites you can send your article to - that will publish them, and give you an instant 500 links to your site.

3. Turn that same blog or article in to multiple types of media.

Did you know that you can convert your blog or article into a press release? Or did you know that you can turn it into a video, RSS feed, classified, Web 2.0 or social media post?

Also there are hundreds of places that host press releases, videos, RSS feeds, classified ads, Web 2.0, and social media posts - that will post yours for free.

The best part is that if you post your material on these hosting sites, and you add a link to your website - Voila! you create a couple hundred...even thousand more links.

4. Use social bookmarking to get Google to count your links quicker.

Once you create all of this content throughout the web, the challenge is waiting for Google to crawl or index these sites so that your links can be counted.

It can take as long as 3 months for Google to do this, which is too long if you want to start getting customers now.

By bookmarking the sites that you post your blog or article to, it sends a signal to the "Google bot" to index that site quicker, helping you get the link credit you deserve.

There you have it. By following this formula, you will be able to get your site on the first page of Google in less than 30 days.

And if you keep at it, you can go after more competitive keywords, and get on the first page of Google - even the number 1 spot, if you continue and do not give up.

How to build a powerful business presence on linkedin

Are you looking to expand your sphere of influence and begin generating leads for your business on LinkedIn? About 135 million users have registered on LinkedIn, the internet's largest business-to-business networking platform, but how do you communicate effectively to these business professionals? Here are 10 steps to get more visibility and leverage its platform for your business goals.

1. Join LinkedIn and Complete Your Profile

LinkedIn is a powerful business and social networking tool that relies on the content generated by its users. After all, other users on LinkedIn will be searching for your services, products, and your name. Make sure you give LinkedIn's search tool enough information to properly index.

2. Keep Your Profile Public

Utilizing LinkedIn without maintaining a public profile is like trying to advertise a new business location but refusing to put up any signs that tell people you're there. If you want to maximize LinkedIn's potential, you'll need to go to your account settings and enable public searching for your name and business.

3. Utilize a Vanity URL to Boost Search Results

LinkedIn has a number of benefits outside of its own website including having search engines index public profiles for search results. For example, if you're searching for Acme Company and they have a public profile on LinkedIn, chances are you'll have your LinkedIn business profile show up on page one in Google or Bing.

4. Utilize LinkedIn's Applications and Third Party Tools

LinkedIn has a number of applications that can help give you more exposure and connect your content from other websites for other users to see. One easy example is linking your Twitter account to LinkedIn, which will automatically update and keep your page fresh. At Ai we utilize BeHance's Creative Portfolio Display tool, it's a great way for us to showcase our branding and design work and lighten up an otherwise boring page.

5. Write Recommendations for Others

One of LinkedIn's most powerful features is the ability to publicly recommend another user based on your relationship or work experience. This peer-to-peer recommendation is especially important for companies seeking credibility and authority on LinkedIn. After all, if so and so gave xyz a recommendation, then they must be good, That's exactly how it works in practicality. In addition, you'll be impressed by how many individuals reciprocate your recommendation with one of their own. LinkedIn also allows you to easily and politely solicit recommendations from other users.

6. Engage Users with Personality, Not Just Your Brand

Your updates on LinkedIn compete with Facebook, walking the dog, and getting that report done by 5pm. Success for any brand on social media requires the voice of that organization to have a personality that personifies who they represent. Simply, saying you're with Apple doesn't drive engagement or conversations. Be active, respond to questions, post updates, and do it with your voice not some corporate water-downed background noise. It's OK to have a little bit of humor as long as you stay positive and understand your competing with individuals who may be doing work one moment, but reading a friend's update on Facebook the next.

7. Import Your Connections to LinkedIn

Stop wasting time by searching for colleagues online when you can instead link them all with email. LinkedIn gives you the tools to import your already existing business connections from a variety of online email programs like Yahoo or Hotmail and upload excel or.cvs files with email addresses. You can easily connect with colleagues and send out invitations that will arrive branded within a LinkedIn email.

8. Use LinkedIn Groups to Grow Your Business

LinkedIn Groups offer businesses an easy way to communicate about a specific topic. You can browse and join millions of LinkedIn Groups or start one of your own. If you start your own LinkedIn Group, it gives you the ability to invite existing connections to that group, giving you an immediate audience. For example, you can start one for a local business group, on a particular marketing topic, or get a group of Alumni back together. Make sure to keep your group membership only as it gives you more control who joins and adds a cache of exclusivity.

9. Make Your LinkedIn Profile SEO Friendly

Search Engine Optimization or SEO is a term that refers to using the right content and keywords to get noticed by someone performing a search. LinkedIn utilizes its own proprietary search algorithm that returns results based on the keywords listed in your profiles. For example, if you list yourself as an aeronautical consultant a dozen times, including in the title of your profile, there's a good chance that someone searching for aeronautical consultant will find you on the first page of results on LinkedIn.

10. Engage Other LinkedIn Members with Great Content

Your business on LinkedIn can gain additional exposure by sharing and linking great content for others to read. If you post a news story on your news feed, your connections will automatically see that you've posted an update. Business decision makers and influencers are paying attention on LinkedIn, so share content that is relevant to your organization. An easy example is showing off a quick presentation or information that may be useful for others to read, but also relevant to your industry. Taking just a few minutes each week will position you as a thought leader and increase the amount of individuals looking at your profile.

How Do I Get My Website on Page 1 of Google 2022?

There is no guarantee for getting in the top 10 of Google, but there are definitely some ways to help make that happen!

For the throngs of so-called experts advertising on the Web claiming they know the recipe to Google's secret sauce, I would have guessed by now they would have retired to their own private island to spend the millions made cracking Google's' search engine code.

Let's be clear. NO ONE can guarantee getting your website on page 1of Google. That would mean claiming control over a 3rd party as large and as fluid as Google.

Google tweaks and fine tunes their search engine applications on an hourly basis. Some tweaking routines are automatic; others are performed by a small army of master and doctoral mathematical candidates to improve Google search results, build new Google applications, run quality checks across Google data centers all over the world, and thwart the legions of spammers and hackers who seek to manipulate Google search results.

There are however, a variety of tactics and strategies you can use to achieve top 10 results in Google. I am proud to say my web development company has achieved hundred of Top 10 positions for clients and we are adding more to that list every day.

Following are some factors that will attract Google to your website and put you high in their search results.

Having a search engine friendly website

Is your website search engine friendly? Google publishes technical guidelines and suggestions for building a search engine friendly website.

Is your website easy to use?

Is your website constructed in such a way that makes it easy for human users to navigate and find information?

If your visitors can't find what they are looking for in 5 seconds or less they are going to leave your site and move onto the next website.

Google analyzes the amount of traffic a website receives, the amount of time spent on web site pages, and much more. This means Google can determine the popularity of a website by both the amount of visits and length of time spent browsing your web pages.

This would be a good time to ask yourself if your website is interesting and engaging.

Existing Competition

Is there a large amount of online competition for your business? If you have a website selling women's shoes, flowers or real estate, getting on page 1 of Google will be extremely difficult. If your website focuses on custom made duck-calls, the page 1 goal gets easier. You can get some idea for how competitive a search term is by looking at the amount of pages returned for a search query.

Go to Google and search for 'women's shoes'. The small black print just below the Google search box shows there are over 73 million references for this search term, not to mention the 1,000 lb. gorilla websites who are going after the same search phrase such as Macys.com, DSW, Overstock.com and Zappos.

Brand new website

Is your website brand new? If your website and domain name are new it may take longer for Google to come through and cache your website. Sometimes this will happen quickly and sometimes it takes weeks. Other experts agree it takes 6 to 8 months for a new website to gain any substantial ground on Google. Over the years I have seen it both ways where some new sites get fast recognition from Google and others don't.

Some businesses will buy an existing domain name to get some traffic and ranking early on in the process. But this will depend on how competitive a search criteria you are going after.

Itsy Bitsy Website

Do you have a small website, less than 10 pages? Did you know that each individual page in your website is an opportunity to explain to Google what you are all about?

You can find out approximately how many pages Google has found for your website by searching your domain name in Google. In the Google search box type the following: site:www.yourdomain.com. This is also a good way to analyze your online competition by finding out how many website pages they have and how they have formed their meta-tags.

Think of Google as a huge digital library. As you walk into the library there are so many books (websites) on Google's shelves. Each webpage in your site would be equal to the page count in a book. Is your website the thickness of a comic book, sandwiched in between War & Peace and the Webster's Dictionary?

Slow loading website

Does your website load slowly? A recent upgrade in Google has webmasters agreeing that it's advantageous to have a fast loading website. Rumor has it that Google will not downgrade or penalize a slow loading website, but others are not so sure. Factors that influence a website's loading speed that you may control include the design, development framework, and hosting platform.

Flash website

Is your website made completely in Flash? If you're using a Flash website you're not going to be found by search engines. Flash websites require expert modifications to be found by Google.

My website meets all the criteria mentioned above, how come I am not getting better search engine results?

For those of you who already have a website that employs 'best practices' for 'on-site optimization', but still not getting to the top of Google, there are steps you should take in building your websites 'off-site optimization'.

On-site optimization

On-site optimization is the work performed on your website pages and all digital assets associated with your website, domain name and website hosting server. Some best practices for on-site optimization are as follows:

1) Use unique and descriptive title meta-tags on every web page.

2) Use unique and descriptive description meta-tags on every web page.

Take a quick look in Google by searching site:www.1800Flowers.com. The results will show that every page in this website has unique title and description tags. This is of paramount importance in getting a website found on Google as it relates to search queries.

3) Demonstrate proper use of HTML text and HTML links as it relates to the subject matter of your website. A good hyperlink is descriptive. In the illustration below 'Atlanta Homes for Sale' links to a page with lots of information about homes for sale in Atlanta. Avoid using words such as 'Click Here' in your hyperlinks.

4) Be sure that your website navigation is accessible for Google to crawl. You should also submit a owner verification file and a XML site map to Google, Yahoo.com and Bing. This is a free service and will help communicate how to find all your web pages and associated files.

5) Demonstrate correct use of ALT tags for images and other visual assets. ALT tags are widely used in ADA compliant websites. The ALT tag is good for humans and search engines in extending the description for any digital asset displayed in your website.

6) Use of Robots.txt file in the root directory of your website. (You can take a peak at any website's robots text file, providing they have one, by typing the following in your web browser: http://www.somedomainname.com/robots.txt

7) Your site index page is live and linked at the top of your website home page.

Off- site optimization

Google and other major search engines assign a ranking score, popularity vote or other designation to a website and/or website page based on numerous factors:

a. The amount of links or quality of links linking to the website and/or webpage.

b. The power or authority of the websites in item "a". If you are linking to weak websites that have not been built correctly then you are not helping your cause. Linking to well-built websites that rank well in the search engines helps your cause.

c. The traffic to your website or the amount of visits. Think of ranking a website akin to getting found and listed in a huge digital library. Picture it this way: Google has numerous search bots or computer routines that crawl the World Wide Web at breakneck speed collecting data on websites. Google crawls, analyzes, indexes and caches data found in Websites, Blogs, Forums, Articles, Directories, other search engines and all manner of digital applications.

Google will crawl EVERYTHING that can be indexed. This includes; HTML, Txt. or text files, PDF files, Word docs, Video, Power Point, XLS spreadsheets and much more.

If you have a presentation about your company in Power Point or video then this is a digital asset that you could use to increase your exposure to search engines.

Here's how to get it done.

Step 1- Claim your local listings on Google, Yahoo and Bing.com

NOTE: If you cannot find these resources, please email me and I will help you find the link resource.

Step 2 - Create a profile for yourself or business on some or all of these popular websites: Facebook, Twitter, Local.com, Super pages, Aboutus.org, Agreatertown.com, Brownbook.net, LinkedIn, You Tube, Classmates, MySpace, Flickr, Craigslist, Google Profiles, Google Products.

NOTE: Never pay for a link unless it is a well respected directory such as Find law or other similar website.

Step 3 - Find and join a Blog or Forum website related to your business or website. If your website is about "home remodeling" then join the conversation. If I were a home remodeler I would go to Google and search "How do I repair this or that" or I would search "Blogs + Forums for home remodeling". Remember, all this stuff equates to a link since your postings in Blogs or Forums are connected to your profile.

Step 4 - Research and analyze your competition. See where they have linked or listed themselves. To do this type the following in the Google search box:

(link:www.yourcompetitorsname.com)

Also do this by entering only their website name without (www) or (.com) and you will get some different results.

Take a look at some of the websites that get returned in the results. Not all of them will be a place where you can get or place a free link, but chances are you will find more than a few. For privacy reasons I cannot show the results of someone else's website link backs so I will discuss a few of my own.

In the Google search box type VISIONEFX. About 4th or 5th down the page you will see Crunch Base. This is technology based directory where I got a free link and listing and I learned about it by analyzing a local competitor.

The building of back links, linking, votes, listings and other tactics it is not rocket science. It is long, hard tedious work.

On the sunnier side of things, back links sometimes come naturally. If you have an interesting website then people are going to want to link to you and share your website with others.

Step 5 - Go back and do it all over again and again. Think of ways to grow your website pages (you can never have too many pages). Create any of the following pages or sections for your website: Case Studies, News, Articles, Announcements, Testimonials, Videos, Photo Gallery, Random Thoughts, Tips, Helpful Hints, etc.

Extend your presence on powerful third party websites.

My two favorites are You Tube and Flickr.com

You Tube is probably the most powerful 3rd party website in terms of expanding your presence in Google natural search results. You can even create your own You Tube page otherwise know as a You Tube Channel.

You want to be sure that you tag and title your You Tube videos so they have the best chance of getting found in a standard Google search query. Here is a live example. I hope you will see the same results as I, as that depends on which Google datacenter is near you (more about that in another article).

In the Google search box type aerial power ball. You should see two You Tube thumbnails for videos I posted for my client Chesapeake Bay Helicopters.

If you find these on the page, take notice how I titled the videos:

Aerial marker balls, Power line marker balls

Utility marker balls, Aerial Marker Ball

This goes a long way in helping you to leverage your marketing assets over Google.

Companies that have video or animation should leverage this kind of search engine marketing power for real estate, properties, leasing, hotel, auto sales and the like. Google Products offers some great venues for these businesses, but You Tube is also an excellent channel.

Balance your off-site and on-site work

Link backs or off- site optimization is a smart thing to do though it should not over shadow your on-site optimization tasks.

A smart webmaster strives to balance on-site and off-site tasks. Don't try to get it done all in one day, one week or one month. Growing a website into a powerful lead and sales generator as well as a brand awareness tool takes time. It is a methodical marketing process that never ends (until your business ends).