Semrush’s Backlinking Tools

Monday, February 14, 2022

How to get to the top of google search results 2022

How to get to the top of google search results

If you want to get leads and sales from the internet, you will have to get on the first page of Google.


This is because that is where the online battle is fought and won.

Statistically, 63% of the most clicks go to the first 5 positions on the first page in Google, with the number 1 spot, taking 42% of the clicks.

So being on the first page, can mean the difference between your website's success or failure.

Yet, how do you get on the first page of Google?

You first need to understand that Google is in the business to make money.

When a person searches for something in Google, Google will do its best to bring up the most relevant, authoritative, and popular results it can. And this way the customer stays happy and keeps coming back to Google.

Now, because of this, the websites that are most relevant, authoritative and popular get the first spots.

So, this article will show you what to do to get your website to be those 3 things, and motivate Google to put you on the first page for the world to see.

Relevance

How does Google determine relevance? By finding similarities in the keywords the searcher is using, and the keywords and content on your website.

This is why keyword research is so important. If you know what keywords your prospects are searching for, you need to add them to your website in strategic places, so that Google can justify the relevance of your website.

You see, having a great website is not enough. Google needs to determine that is relative to their audience's search.

So where do you put the keywords?

Here are the following areas that Google looks for keywords in order to determine relevance:

Most important - Meta tag, H1 title, URL (or at the end of your URL), and in your website content.

Less important - Meta keyword tags (Google no, Yahoo and Bing yes), and your alt tags (images).

Authority

Unfortunately, adding keywords to your site is only 10% of the battle. The greatest challenge is having Google consider your site more authoritative than everyone's else's site on the internet.

This is 90% of the battle everyone on the web are fighting right now.

Now, Google judges a site's authority like most Universities do - it is based on how much your information is cited, quoted or in the case of your website, how many times someone else links to your site.

Generally it is based on how many links you have, the quality and authority of the places linking to you, and all of the different places that are linking to you.

In terms of:

Volume
- The more links you have the better.

Quality - The higher authority or "page rank" of the places linking to you the better.

Diversity - The more different places link to you the better.

The good news is, that the more links you can get, the easier it will be to improve your placement in Google. The bad news is, you have put the effort in getting people to link to you.

Popularity

Google has just started to use this as a measure - due to the enormous influence of social media.

So Google does look to see how popular your site is on places like Facebook and Twitter. The more mentions you have the more favorable Google will see your site as something they want to show their searchers.

Therefore, if you can improve your influence by getting more mentions in Facebook, and more tweets and retweets in Twitter, you will improve your chances at getting on the first page.

Now, the $64,000 question is...How can you do all this in less than 30 days?

I will show you 4 steps that will give you the best chance at seeing your website on the first page of Google in the next 4 weeks.

1. Find low to moderate competitive keywords to optimize your site with.

There are many words that have low to moderate competition, yet still get lots of traffic.

The most valuable being local keywords. Local keywords are keywords with a city, town etc. next to it (i.e.: locksmith Los Angeles, small business coach orange county, etc.).

If you can identify these, and add these to your website, you may be able to get on the first page without any links, in as little as 2 weeks (I had a client do it in 1 and half weeks).

To get accurate keyword data, use the Google Keyword Tool.

2. Write a blog, or article and submit it to blog and article directories.

Blog and article directories are sites that will publish an article you write for free. The best part though, is that if you add a link for your website in your article, it will be counted as a link.

What is miraculous is that there are over 500 of these sites you can send your article to - that will publish them, and give you an instant 500 links to your site.

3. Turn that same blog or article in to multiple types of media.

Did you know that you can convert your blog or article into a press release? Or did you know that you can turn it into a video, RSS feed, classified, Web 2.0 or social media post?

Also there are hundreds of places that host press releases, videos, RSS feeds, classified ads, Web 2.0, and social media posts - that will post yours for free.

The best part is that if you post your material on these hosting sites, and you add a link to your website - Voila! you create a couple hundred...even thousand more links.

4. Use social bookmarking to get Google to count your links quicker.

Once you create all of this content throughout the web, the challenge is waiting for Google to crawl or index these sites so that your links can be counted.

It can take as long as 3 months for Google to do this, which is too long if you want to start getting customers now.

By bookmarking the sites that you post your blog or article to, it sends a signal to the "Google bot" to index that site quicker, helping you get the link credit you deserve.

There you have it. By following this formula, you will be able to get your site on the first page of Google in less than 30 days.

And if you keep at it, you can go after more competitive keywords, and get on the first page of Google - even the number 1 spot, if you continue and do not give up.




No comments:

Post a Comment